Super Bowl’s First Blockbuster Commercial
It’s 1984. More than 77 million Americans—nearly one-third of the country—are tuned in to their televisions to watch Super Bowl XVIII. The Los Angeles Raiders are down 9 to 28 in the third quarter against the Washington Redskins when the teams pause for a commercial break. Suddenly, a brass instrument sounds as the camera zooms in on a tubular pedway. Marching across…
